Following backlash over an increase in “AI slop” taking over users’ feeds, Pinterest on Thursday added new tools that let users limit how much AI-generated content they see on the platform.

Users can now personalize their feeds to restrict generative AI imagery in select categories, and the company said it will make its existing GenAI content labels more noticeable in the days to come.

The site, widely used to browse and bookmark inspirational content and potential purchases, has come under fire from users who have complained about the massive uptick in GenAI content. The media has also been documenting the problem, while openly wondering if AI has already ruined Pinterest or if it could still be fixed.

The problem, if left unresolved, could destroy Pinterest’s reputation and, ultimately, its bottom line.

AI slop is potentially a tough nut to crack as more of the web fills up with AI-generated content and the quality of the AI content improves, making it less obvious to spot. Citing academic literature, Pinterest notes that GenAI content now makes up 57% of all online material.

To address the issue, Pinterest earlier this year introduced “AI modified” labels that would appear on images whose metadata indicated AI generation, or if Pinterest’s own systems detected that the content was AI-generated. At the time, the company said it would “soon” introduce consumer-facing tools that would let users choose to see less AI content.

Those tools have now arrived and will be available in the app’s “Settings” menu, under “Refine your recommendations.”

Here, users will be able to configure whether they’d like to see less GenAI content in certain categories that are prone to AI-generated imagery, like beauty, art, fashion, and home décor. Pinterest said it will introduce more categories in the future, based on user feedback. Plus, if users want to modify their settings, they can do so at any time.

In addition, users can send feedback about AI imagery as they browse the site. If they see a Pin that’s not appealing because of its generative AI nature, they can tap the three-dot overflow menu and select a category to refine their preferences.

The new controls are launching first on the website and Android and will roll out to iOS users over the weeks ahead, Pinterest said.

“Our community is at the heart of everything we do,” said Matt Madrigal, Pinterest’s chief technology officer, in a statement about the launch. “With our new GenAI controls, we’re empowering people to personalize their Pinterest experience more than ever — striking the right balance between human creativity and AI innovation, and ensuring every feed truly reflects what inspires them most.”