Senate Republicans deepfaked Chuck Schumer, and X hasn’t taken it down

Senate Republicans shared a deepfake video of Chuck Schumer, the Senate minority leader, designed to make it seem like Democrats are celebrating the ongoing government shutdown, which has lasted 16 days.
In the deepfake, an AI-generated Schumer repeats the phrase “every day gets better for us,” an actual quote taken out of context from a Punchbowl News article. In the original story, Schumer discussed the Democrats’ healthcare-focused shutdown strategy, and said they were not going to back away from Republicans’ playbook of threats and “bambooz[ling].”
The shutdown is happening because Democrats and Republicans cannot agree to pass a bill funding government through October and beyond. Democrats are trying to hold on to tax credits that would make health insurance cheaper for millions of Americans, secure a reversal to Trump’s Medicaid cuts, and block cuts to government health agencies.
The video was posted Friday on the Senate Republicans’ X account. According to X’s policies, the platform prohibits “deceptively shar[ing] synthetic or manipulated media that are likely to cause harm.” Harmful content includes media that could “mislead people” or “cause significant confusion on public issues.”
Enforcement actions include removing content, labeling warnings, or reducing visibility. X has not, as of the time of this writing, removed the deepfake or added a warning label — though the video does include a watermark denoting its AI origins.
The Schumer video is not the first time X has allowed deepfakes of politicians to remain on the platform. In late 2024, X owner Elon Musk shared a manipulated video of former vice president Kamala Harris in the lead-up to the election, sparking debate about misleading voters.
TechCrunch has reached out to X for comment.
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Up to 28 states have enacted laws prohibiting deepfakes of political figures, specifically around campaigns and elections, though most don’t outright ban them if they have clear disclosures. California, Minnesota, and Texas have banned deepfakes intended to influence elections, deceive voters, or harm candidates.
The latest post comes weeks after President Donald Trump posted deepfakes on Truth Social depicting Schumer and Hakeem Jeffries, the House minority leader, making false statements about immigration and voter fraud.
Responding to criticism of the lack of honesty and ethics, Joanna Rodriguez, the National Republican Senatorial Committee communications director, said: “AI is here and not going anywhere. Adapt & win or pearl clutch & lose.”
Rebecca Bellan is a senior reporter at TechCrunch where she covers the business, policy, and emerging trends shaping artificial intelligence. Her work has also appeared in Forbes, Bloomberg, The Atlantic, The Daily Beast, and other publications.
You can contact or verify outreach from Rebecca by emailing rebecca.bellan@techcrunch.com or via encrypted message at rebeccabellan.491 on Signal.
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